Marketing Tools

No matter which market you are targeting, past clients, prospects or referral sources, the same rule applies. You MUST consistently market to increase your business.


85% of clients are lost because they don’t feel cared about.
It costs up to 10 times more to acquire new customers than it does to keep the ones you have.
Top professionals state that 54% of their business comes from their professional referral sources.

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  Before you spend a dime on marketing, you need to be sure you are marketing to your past clients. Below are some tools to help you get started, get new ideas and develop an effective marketing plan.
   
Special Reports
How To Start Marketing
Direct Mail Response Rates
Marketing How-To
How Do I Begin… Marketing to Past Clients?
Educational Presentations:
The One Hour Marketing Plan
Using Presentations to Build Your Business
Increase Your Business: Build Your Database
   
   

  Referral sources have the potential to bring you OVER HALF of your annual business! Connecting with, and effectively working with quality professional referral sources is a valuable addition to your marketing plan. Each relationship is different, so we have put together helpful resources for you to add value to your business by building successful partnerships.
   
Special Reports
Rounding Up Referrals
Joint Marketing Start Up Guide
Marketing How-To
How Do I Begin… Marketing to Professional Referral Sources?
Educational Presentations:
Using Presentations to Build Your Business
How to Establish a Corporate Affinity