Section I - The Basics

  1. Why Marketing is NOT an Option
  2. How To Start Marketing
  3. Preparing to Write Your Business Plan
  4. Database
  5. Database Checklist
  6. What Kind of Response Should I Expect from My Mailings?

Section II - The Backbone

  1. Rounding Up Referrals: Scripts & Tips
  2. 10 Most Common Advertising Mistakes
  3. How to Take the "Work" out of Networking

Section III - Maximizing Current Clients

  1. How Do I Begin Marketing to Past Clients?
  2. Creating Customer Loyalty
  3. 3 Steps to Get the Most from Your Database

Section IV - Getting New Clients

  1. Effective Prospecting
  2. How Do I Begin Marketing to Prospects?
  3. Teach Your Way to Success
  4. Targeting First Time Homebuyers
  5. First Time Homebuyer Niche Still Hot
  6. Generating Unending Referrals From Affinity Marketing
  7. Tapping into the FHA Market
  8. Targeting the Credit Challenged Borrower
  9. Finding Your Niche
  10. Targeting Neighborhoods
  11. Targeting the Reverse Mortgage Market
  12. Targeting Newlyweds
  13. Targeting Loan Types

Section V - Marketing to (or with) Other Professionals

  1. Partner Up
  2. How Do I Begin Marketing to Referral Sources?
  3. Reaching Realtors Through Effective Marketing Campaigns

Section VI - Marketing Tips and Ideas

  1. How Much Should You Advertise?
  2. 10 Great Mortgage Marketing Ideas to Implement Today
  3. Low-Cost (even free) Marketing Ideas
  4. The One Hour Marketing Plan
  5. 21 Ways to Use Brochures
  6. Brochures That Sell the Sizzle
  7. 5 Tips for Direct Mail Marketing
  8. Smart Marketing in a Slower Market
  9. The Art of the Offer Report

Section VII - Digital Marketing

  1. Marketing Your Website

Section VIII - The Metaphysics of Marketing

  1. The Biggest Secret of Success