Special Reports

 

Section I - The Basics

  1. Why Marketing Is Not an Option
  2. How To Start Marketing
  3. Direct Mail Response Rates
  4. Preparing to Write Your Business Plan
  5. Your Database: The Lifeblood of Your Business
  6. NEW Creating Your Database
  7. NEW Database Checklist

Section II - The Backbone

  1. Rounding Up Referrals: Scripts & Tips
  2. 10+ Mistakes (The Worst) Originators Make
  3. How to Take the "Work" out of Networking

Section III - Maximizing Current Clients

  1. How Do I Begin Marketing to Past Clients?
  2. Creating Customer Loyalty
  3. NEW 3 Steps to Get the Most from Your Database

Section IV - Getting New Clients

  1. Effective Prospecting
  2. How Do I Begin Marketing to Prospects?
  3. Teach Your Way to Success
  4. Targeting First Time Homebuyers
  5. First Time Homebuyer Niche Still Hot
  6. NEW Generating Unending Referrals From Affinity Marketing
  7. NEW Tapping into the FHA Market
  8. Targeting the Credit Challenged Borrower
  9. NEW Finding Your Niche
  10. NEW Targeting Neighborhoods Report
  11. NEW Targeting the Reverse Mortgage Market
  12. NEW Targeting Newlyweds
  13. NEW Targeting Loan Types

Section V - Marketing to (or with) Other Professionals

  1. NEW How Do I Begin Marketing to Referral Sources?
  2. Reaching Realtors Through Effective Marketing Campaigns

Section VI - Marketing Tips and Ideas

  1. How Much Should You Advertise?
  2. NEW 10 Great Mortgage Marketing Ideas to Implement Today
  3. 29 Low Cost (Even Free) Marketing Ideas
  4. Boost Your Business in 30 Days
  5. Marketing Pro or Marketing Schmo?
  6. NEW 21 Ways to Use Brochures
  7. Brochures That Sell the Sizzle
  8. 5 Tips for Direct Mail Marketing
  9. NEW Smart Marketing in a Slower Market
  10. NEW Marketing Update 2009
  11. NEW Corporate Affinity Marketing
  12. NEW The Art of the Offer Report

Section VII - Digital Marketing

  1. Marketing Your Website

Section VIII - The Metaphysics of Marketing

  1. NEW The Biggest Secret of Success
  2. The First Secret to Real Success