Marketing How-To

Are you looking for more insight about how to market effectively? Our “Marketing How-To” Archive provides practical tips and helpful resources to help you grow your business by marketing smart. New articles are always being added so be sure to check back regularly!

Marketing to Professional Referral Sources? (August 2006)

Who are my professional referral sources?
How do I make my first contact?
What valuable offers can I provide?
How can I help keep the relationship successful?

Marketing to Prospective Clients? (June 2006)

What is prospecting?
Is prospecting right for my business?
How much prospecting is right for you?
How do I obtain a list of prospects?
How do I decide who to prospect to?
What message should I send to my prospective clients?
Is there any way to improve my response rate?
What is the best way to reach my prospects?

Marketing to Past Clients (April 2006)

What are you doing to keep the customers you have worked so hard to obtain?
Will your clients really see YOU when they receive your marketing?
How do I maintain or develop my database?