Mortgage Marketing Tools for Successful Professionals
There are many levels of mortgage marketing tools available to help you market your business. Finding the right product to convey your message to clients is essential. The best way to market during a downturn is to focus on your past clients. Alternatively, pick a niche market and put all of your effort into effectively marketing to that audience.
There are still many professionals who are successfully marketing on many different budget levels. You can gain just as much business from a low-cost marketing plan as you can with a higher cost one; it’s all in how you utilize the products you purchase. The key is to continue marketing, making yourself continuously visible to your past clients, as well as new clients. Remember, it costs 10 times more to gain new clients than to keep the ones you already have.
Silver Level Mortgage Marketing Tools
There are several low-cost mortgage marketing tools available to those looking to market on a tighter budget. One way to save on marketing costs is to choose a digital option, bypassing the need to mail your marketing. Digital marketing can be extremely successful when done correctly and consistently.
- Digital Newsletter – The digital newsletter is a successful, budget-friendly mortgage marketing tool. This newsletter is filled with beneficial information your clients will appreciate. With new content created monthly, your clients will never get bored with this newsletter. Article topics range from home improvement tips to recipes, and are sure to be a hit with your clients! You can even encourage them to forward it to a friend, increasing your referral rates.
- Mortgage Matters – This emailed mortgage marketing tool is an excellent way to keep in contact with your professional referral sources, as well as more market-savvy clients. This informative weekly email has up-to-date information on the current housing market status and interest rates. Your professional sources will appreciate the insider information and will choose you as their referral partner of choice.
Gold Level Mortgage Marketing Tools
There are a number of mid-level mortgage marketing tools available to help you spread the word that you are the expert when it comes to mortgages. These tried and true marketing methods are some of the best ways to successfully market your business. The following mortgage marketing tools are designed to increase client retention and grow repeat and referral business:
- Mortgage Postcards – Mailing postcards is a cost-effective, proven method of marketing. There are almost limitless options when it comes to postcard designs and messages. For example, if you are considering marketing to a specific niche, we have a selection ranging from reverse mortgage postcards to renter postcards. All you need to do is decide who it is you would like to target with your marketing, get started, and stay consistent in your contacts – it’s that simple!
- Mortgage Newsletters – There are a wide variety of newsletters available to include in your marketing plan. A “Clients for Life” newsletter is a cost-effective marketing tool, as it is available with your personalization in black and white to save on printing costs. Another option is the “Professional Image” newsletter. This full-color newsletter offers customizable articles in order to allow you to better target a niche or simply provide a more personalized message to your clients.
- Mortgage Brochures – Brochures are not only educational, they offer you a way to truly reach out to clients and help them better understand the information necessary to successfully achieve their goals. Whether it’s buying a home brochures, learning the ins and outs of interest rates brochures, or simply offering general mortgage information with mortgage brochures, your clients are sure to appreciate the extra attention to their needs.
Platinum Level Mortgage Marketing Tools
If you have a little extra room in your marketing budget, these mortgage marketing tools are guaranteed to wow your clients. Offer your clients a little extra reassurance that you are still going strong and there for them when needed.
- Birthday Card Campaign – Greeting card campaigns are great for the busy professional. Simply provide your database and a birthday card will be sent to your clients for arrival by their birthday. You are notified via email about the card mailings so you can follow up with a personal phone call as well. This is truly a simple marketing strategy for those who are struggling to accomplish all they need to in a short amount of time.
- Mortgage Closing Gifts – These mortgage marketing tools are sure to make a lasting impression for a long time to come. Sending your clients a personalized return address stamp with their new address is a great marketing idea, especially since your contact information is printed on the handle. There are also closing gift baskets brimming with delicious treats and coffee in a whimsical house package.
- Note Pads – Anytime your clients need to jot down a grocery list, a phone number, or a simple reminder, they will remember your association. Studies have shown that a large number of clients ready to purchase or refinance simply cannot remember their loan officer’s name and information. With your name and number prominently displayed on these notepads, you will avoid becoming a statistic.
Your One-Stop Shop for Mortgage Marketing Tools
In Touch Today offers a wide variety of mortgage marketing tools for professionals like you, including those described here. With our wide range of products, you are sure to find the tool that perfectly fits your budget. Whether it’s low-cost or high end, we have exactly what you are looking for. We also have marketing consultants ready to help you decide which of our products would be best able to help you accomplish your marketing goals.