Making Use of Mortgage Marketing Postcards
There are several ways to successfully utilize mortgage marketing postcards. The first step would be to decide who you want to target with your marketing: is it past clients, prospects or referral sources? Once you make the decision about who you want to focus your marketing efforts on, you can then determine what message you are trying to convey. The message of the postcard is just as important as who you are sending it to, so try planning ahead to create a much more focused and cost-effective marketing strategy for best results.
Client Retention Mortgage Marketing Postcards
Recent studies have shown that 93 percent of purchasers are satisfied with the agent/lender they used, but only 11 percent buy from them again. This is due to the fact that clients don't remember your name! Use a consistent and frequent mailing program to ensure your clients know you are there when needed. Encourage them to give you a call, even if it’s just to ask a simple question they want answered. They are much more likely to remember you the next time they are in need of your services, or refer you to friends and family, if you are in frequent contact with them. There are several client retention mortgage marketing postcards available to help you successfully market your business:
- Recipe Postcards – by far the most popular of the mortgage marketing postcards available because clients keep recipes around for years to come
- Referral Request Postcards – these whimsical postcards are designed to grab your clients’ attention and remind them that referrals are important to your business
- Happy Birthday Postcards – you can always add a personal touch by letting clients know you keep up with the dates that are important in their lives
- Home Anniversary Postcards – show a client you are on top of special occasions, like the anniversary of the purchase of their home
Prospecting Mortgage Marketing Postcards
Prospecting mortgage marketing postcards are a great way to get noticed and raise awareness of your expertise. These postcards allow you to focus on markets where people are sure to gain from your knowledge, making you the trusted mortgage professional they turn to when purchasing or refinancing a home.
- Renter Postcards – access a market that is always expanding; first-time homebuyers accounted for 39 percent of the home purchases in 2007, so get out there and grab your share of their business
- FHA Postcards – let clients and prospects know about the benefits of FHA loans for non-traditional credit, foreclosure bail-out, first-time homebuyers, college parents and students, refinances, and prior bankruptcies
- Reverse Mortgage Postcards – the baby boomer generation is reaching retirement age, and with the economy what it is, home equities will become an ever-increasing source of retirement income
Referral Source Mortgage Marketing Postcards
Let referral source partners know about your dedication to service and that you are interested in working with like-minded professionals. Approximately 92 percent of all home loan transactions involve a real estate agent; in turn, the real estate agent will direct the consumer to mortgage services in over 88 percent of the transactions. That could add up to a very large referral base for you! Create a strong bond with the professionals you wish to affiliate yourself with by sending them referral source mortgage marketing postcards that emphasize the benefits of working together.
- Referral Source Prospecting – market yourself and your services with postcards that focus on your dedication, integrity, customer service and dependability
- 7 Steps to Success Postcards – gain the respect of your referral sources with helpful business-building tips to aid in their professional growth and development
Start Sending Mortgage Marketing Postcards Today
At In Touch Today we offer the mortgage marketing postcards mentioned above, among many others, and have convenient postcard mailing programs designed for professionals just like you. Our customer service experts would be happy to help you find the right marketing program for your business goals. In addition, In Touch Today offers the following:
- New mortgage marketing postcards and newsletters created monthly
- Over 1,000 products just for originators
- Marketing advice to help you grow your business in any economy