Marketing for Insurance

Why You Need Marketing for Insurance

While developing a program for marketing for insurance can seem overwhelming at times, marketing your business will ensure success in any economy. Whether it's educating your clients on home owner, health, auto, or life insurance, they are sure to appreciate any information you can provide. Get the word out that you are the professional who can meet their needs and answer any questions they may have.

Keep this in mind: "Those organizations that cut back on their marketing in tough economic times are hurting themselves." (Marketing Sherpa: Marketing During a Downturn) If possible, you should be increasing your marketing efforts "to gain a larger voice in your marketplace as your competitors cut back." The following marketing ideas were designed to help you stay ahead of the game.

Postcard Marketing for Insurance

With so many insurance options to choose from, and considering life's constant changes, your clients need ongoing help deciding which policies are right for them. Mailing out a monthly postcard as part of your marketing for insurance to let clients know you are there for any needs they may have will get (and keep) their attention; making your contact information readily available will ensure your clients return to you for any future needs as well. The following postcard campaigns will help you stay top of mind:

Monthly Recipe Postcards – Everyone keeps 'em, so what better way to make sure your contact information is always at your clients' fingertips?
Life Changes Postcards – People get married, have children, buy homes and cars…let clients know their insurance needs may be changing with them.
Multi-Policy Discounts Postcards – Saving money is important, so educate your clients about the benefits (and potential savings) of purchasing multiple policies.

Brochure Marketing for Insurance

One way to further educate your clients is through the use of informational brochures when marketing for insurance. You may opt to simply place these brochures in your lobby area; or, for those agents looking to get out and market face-to-face, consider handing brochures out at seminars or trade shows. Your clients will appreciate the free information, and you will gain a loyal following of educated consumers. Here are just some of the topics available:

Magnet Marketing for Insurance

Magnets make a wonderful addition to any marketing for insurance plan – these great marketing pieces give your clients useful tips that they can stick to the fridge, filing cabinet, or any metallic surface. Best of all, your contact information is close at hand for the next time they need your expert advice! Clients will love these magnets and are sure to keep them around for years to come. Some designs include:

Help With Marketing for Insurance

At In Touch Today, we pride ourselves in offering the best in product options and customer service. We also offer marketing consultations for those professionals who know the value of marketing their business but simply don't know where to start. Contact us for all of your marketing for insurance needs!

And, don't forget to order your FREE marketing for insurance product samples now!