Incorporate a Loan Officer Marketing Letter Into Your Marketing Plan

There are several options for loan officer marketing letters available for you to utilize in your marketing plan. In today’s market it is more important than ever to stay in touch with your clients and make sure they have your information handy when needed. How can loan officer marketing letters help you stay and touch and grow your business? Studies have shown that a majority of respondents have taken positive action after reading a newsletter: approximately 75 percent saved articles for future use and visited a company’s website after receiving a newsletter, and 25 percent said that they have gone on to contact the issuing company for more information.

Additionally, research conducted by Xerox has shown that if you can uncover one need a client has, a sale will occur 36 percent of the time; satisfy two needs and you'll have a 56 percent sale rate, and three or more needs will set the stage for a sale 100 percent of the time. Finding your clients’ and prospects’ needs is a very important part of marketing. By targeting their actual needs you will save yourself precious time and resources in the long run. Sending a loan officer marketing letter, such as the newsletters discussed below, will allow you to meet many informational needs at once, increasing your chances of repeat and referral business.

Keep Your Clients for Life With a Loan Officer Marketing Letter

With a “Clients for Life” loan officer marketing letter you can easily capture the attention of past and prospective clients alike. These newsletters contain some great information, ensuring your clients will keep coming back for more. The following are some of the characteristics of this cost-effective newsletter option:

  • New issue published monthly
  • Topics covered include:
    • Home
    • Money
    • Health
    • Decorating
    • Recipes
    • Helpful homeowner websites
  • Articles are printed in full color
  • Your contact information is printed in black and white to save on printing costs
  • Can be mailed automatically on your customized schedule

Promote a Professional Image With a Loan Officer Marketing Letter

A “Professional Image” loan officer marketing letter is a slick and sophisticated way to get your information into clients’ and prospects’ hands. Promote your professional services with this full color newsletter and keep your contacts eagerly anticipating future issues. With this specialized marketing letter you will be reminding your clients you are still there for them when needed. Keep in mind, retaining just 5 percent more customers can boost profits as much as 95 percent. The “Professional Image” newsletter consists of:

  • New issue published monthly
  • Topics include:
    • Entertaining
    • Travel & Leisure
    • Financial market updates
    • High-tech gadgets
    • Helpful homeowner websites
  • Articles and your contact information printed in full color
  • Options available to customize one or two additional articles
  • Can be mailed automatically on your customized schedule

Joint Market With a Loan Officer Marketing Letter

Both the Clients for Life and Professional Image loan officer marketing letters are a great way to keep in touch with your referral sources as well. These newsletters offer you the chance to team up with another professional and cut your marketing costs in half, while at the same time doubling your database and exposure. Every time a newsletter is sent out, your clients will see you as a professional team brimming with expertise, and your referral source partner will be reminded of your association. This is one of the most cost-effective ways to market to your past clients, prospects, and even professional referral sources.

Expand Your Business With Loan Officer Marketing Letters

There are several ways to utilize loan officer marketing letters in your marketing plan. Whether you are just beginning to create a new marketing plan or have a plan in place that you want to update, In Touch Today can help. With our extensive knowledge of marketing products and methods, we are sure to have the solution you have been searching for.

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