Insurance Marketing System

Developing an Insurance Marketing System

There are many insurance marketing systems you can use to build your business. One key factor in having a successful insurance marketing system is making sure you market frequently and consistently. Keeping in touch with your database is vital to the maintenance and growth of your business. Clients may think you are not doing well if you do not keep in touch with them, so make sure your clients know you are still around and that you truly appreciate their business.

Remember, best marketing practices state that it takes 12 to 17 times for your message to reach the recipient. Develop an insurance marketing system that allows you to contact your database this many times for best results.

Client Retention Insurance Marketing System

Client retention insurance marketing systems make the most of the gold of your business. Some professionals believe only focusing on prospecting is the best way to increase sales, but only by maintaining your current client relationships will you establish the foundation for strong business growth. There are several products available for use in your client retention insurance marketing system.

Multi Policy Discount Postcards – These postcards are perfect for contacting your current clients as many of them may not realize there is a possibility of receiving a discount for holding multiple policies with you. Get the word out today with these informative postcards.
Insurance Brochures – There are several educational brochures available to help alert your clients about possible impacts of life events on their insurance policies. One handy brochure in this category is the “Life Changing Events & Your Insurance Needs” brochure. Let your clients know the importance of keeping their policies up-to-date by reviewing them during life changing events such as getting married or having a baby.

Prospecting Insurance Marketing System

While client retention should be the primary goal in any insurance marketing system, prospecting is also vital to growing your business. Getting information out about you and your business is a great way to gain new clients. Consider these products to successfully reach prospective clients:

You Deserve the Best Insurance Postcards – Let prospective clients know that they deserve the best…and you are the professional to provide just that! These beautifully designed postcards are a wonderful way to reach out to new clients and let them know if they are not happy with their current professional you would be glad to discuss alternative options for their insurance needs.
Insurance Brochures – Stock up on brochures to help educate prospective clients about the information they need to make informed decisions regarding their insurance needs. Here are a few available titles:
- Who Needs Renters’ Insurance?
- Life Insurance Demystified
- Homeowner’s Insurance
- Frugal Protection
- Term vs. Permanent
- Life Changing Events and Your Insurance Needs
- Health Insurance Basics
- Auto Insurance Options
- Mortgage Insurance
- Insurance Terms

Referral Source Partner Insurance Marketing System

Referral source partner insurance marketing systems help you network with other professionals, allowing both parties to benefit from the relationship. Referral partners are often overlooked in marketing systems; make sure you do not make this mistake. Send out consistent marketing to your professional referral partners to remind them of your relationship and to encourage them to send referrals your way. Here are a few useful marketing tools for this target market:

7 Steps to Success Insurance Postcards – Stand out with your professional referral sources by sending helpful business-building tips on such topics as presentations, websites, and organizational skills. Your dedication to their success will be remembered when it comes time for referring clients.
Insurance Brochures – By creating your own brochure you can choose what information and image you show to prospective referral partners. A fully customized brochure (with a short biography and testimonials) would impress referral source partners with its appearance and professionalism.