Insurance Marketing Ideas

Insurance Marketing Ideas to Help You Grow Your Business

There are many insurance marketing ideas available to help you grow your business, and having a consistent marketing plan is essential to this pursuit. The marketing tools you use are just as important, if not more so. Think of the marketing tools you choose as the “face” of your business; make sure they portray the exact message you want to send to your clients. Tactful marketing is an extremely successful way to grow your business by leaps and bounds.

You also need to contact your clients frequently and consistently for maximum effect. A study conducted by a brokerage company last year found that “it takes 14 annual contacts to have 'extremely' satisfied clients. As a matter of fact, clients are only somewhat satisfied with seven contacts and they are neutral to four.” Take advantage of the insurance marketing ideas discussed below to make the most of your marketing plan.

Insurance Marketing Ideas - Postcards

One of the most cost-effective insurance marketing ideas is to include postcards in your marketing activities. Postcards are great for reaching out to both new and current clients, with many different messages and designs available. Here are just a few:

Life Changes Insurance Postcards – Show your clients you care by sending them a postcard at the most important times in their lives and letting them know of possible changes and savings in their current insurance policies.
Multi-Policy Discount Insurance Postcards – These postcards inform your clients of the benefits of having multiple policies and the discounts they could be receiving on their insurance premiums.
New Client Insurance Postcards – Welcome your new clients and let them know exactly how much you appreciate their trust in you. These postcards also serve as a great reminder that you are available for further assistance when needed.
Policy Review Insurance Postcards – Impress upon your clients the importance of having an occasional policy review; they may no longer have the coverage they need if they have not reviewed their policy over the years.
Thank You Insurance Postcards – Your clients deserve the best, so make sure they understand you will give them just that!

Insurance Marketing Ideas - Brochures

Need some more insurance marketing ideas? Use insurance brochures as an educational tool and distribute them to your clients. While brochures are certainly handy to have around the office lobby, you can also mail them or include them in new client welcome packets. By personally handing people your brochures they are much more likely to remember you and trust you with their insurance needs. Here are a few brochure topics to consider:

Who Needs Renter’s Insurance?
Life Insurance Demystified
Homeowner’s Insurance
Frugal Protection
Term vs. Permanent
Life Changing Events and Your Insurance Needs
Health Insurance Basics
Auto Insurance Options
Mortgage Insurance
Insurance Terms

Insurance Marketing Ideas – Greeting Cards

Insurance greeting cards are a great solution if you are looking for more personal insurance marketing ideas. There are almost limitless options when it comes to greeting cards. You may want to order an insurance greeting cards assortment to be able to send out for holidays or special occasions in your clients’ lives throughout the year. Also, there are insurance greeting card campaigns that make sending out scheduled cards on specific days extremely easy. All you need to do is supply the dates and your database and the rest is done for you! Some of the more popular greeting cards used by insurance agents include:

Making Insurance Marketing Ideas Easy

If you are looking for effective insurance marketing ideas, In Touch Today is your one stop shop for your marketing needs. We offer the latest in designs and develop new products each month. Our customer service representatives are dedicated to our clients’ needs and would be happy to help you find the right marketing tools for your insurance business. Contact us today for your FREE catalog and samples of our unique products!