Insurance Direct Marketing

Taking Advantage of Insurance Direct Marketing

Insurance direct marketing is a great way to get the word out that you are the expert clients and prospects can turn to for their insurance needs. Keeping in touch with clients, prospects, and referral partners will help you drum up business, and it's important that these people have easy access to your contact information.

Consider this advice from the Marketing Sherpa: "Don't forget about your customers: Even when consumers are spending less, keep in contact with them. Make sure they know you haven't forgotten them. Keep sending them direct mail and emails - KEEP ADVERTISING! If they are not buying today, it doesn't mean they won't buy tomorrow." (Marketing During a Downturn)

Insurance Direct Marketing Postcards

Postcards are the most cost-effective form of insurance direct marketing out there. Stay in touch with past clients, or immediately grab prospective clients' attention, with a well-chosen postcard campaign. With a 42% read rate, postcards are consistently the most read marketing materials available, beating out flyers and letters in envelopes. The following postcard campaigns will help you make a lasting impression on past clients and new prospects alike:

New Client Welcome Postcards – Let your newer clients know how grateful you are they chose you for their insurance needs.
Policy Review Postcards – Invite current clients (and prospective ones!) to evaluate and review their current insurance policies with you.
"You Deserve the Best" Postcards – Promote and grow your insurance business by convincing prospects to choose you for all of their insurance needs.

Insurance Direct Marketing Newsletters

Newsletters provide another option for insurance direct marketing. Containing in-depth articles relating to home, health, finances and much more, the new editorial created monthly ensures your clients will be receiving valuable, timely information that they will find useful and informative. Newsletters come in a variety of designs:

Clients for Life Newsletter – Send your clients wonderful (and keepable) home-related information each month and keep your name and info at their doorstep.
Professional Image Newsletter – Take advantage of the ability to customize two additional articles or use the full-color sophisticated editorial already there.
Digital Newsletter – This newsletter is an effective yet inexpensive way to stay in touch with everyone on your email list!

Insurance Direct Marketing Brochures

Insurance direct marketing brochures are a practical way to educate your clients on the insurance subjects some might find difficult to understand. The more information you provide to your clients, the better informed they will be with the decisions they make regarding their insurance policies. Along with your guidance, these great brochures will help your clients make these decisions with ease:

Insurance Direct Marketing Products

In Touch Today is your one-stop shop when starting your insurance direct marketing campaign. Are you struggling to find that perfect marketing tool? We offer the products mentioned above, as well as:

Special reports to help you market effectively
Mailing lists to find your perfect niche
Marketing consultations to get you on the right track