Want to boost your profits by as much as 95 percent? Statistics show that retaining just 5 percent more customers can help you do this. So, how do you keep these clients? Marketing consistently and frequently is the best way to stay in front of current clients, as well as helping you prospect new clients and referral source partners. Use the insurance advertising ideas below to develop an effective marketing plan and increase your response rate.
Insurance Advertising to Current Clients
Send insurance-related messages via postcards to show current clients that you are still around and still care. Let them know that you are available to answer any questions, thank them for referrals, or give them valuable information about the insurance industry. According to the Direct Marketing Association, each $1 spent on direct mail yields an average return on investment of $11.65. The following postcard categories are ideal for direct mail insurance advertising each month:
- Life Changes Insurance Postcards – Promote and grow your insurance business by educating your current clients about the different policies they may need to compliment the life changes they experience. These postcards have been designed specifically to add value by helping your clients determine if they need a policy update due to sending a child to college, moving, getting married, having a baby, or other life events.
- Multi-Policy Discount Postcards – Help your clients save on insurance premiums by letting them know of potential discounts if they use you for multiple policies – these postcards are great insurance advertising tools!
- New Client Welcome Insurance Postcards – Welcome your new clients into your business family and let them know they can trust and count on you for all their insurance needs…and much more.
- Policy Review Postcards – Encourage your clients to schedule a policy review with these postcards; your clients are certain to appreciate your ongoing interest in their changing insurance needs.
- You Deserve the Best Insurance Postcards – Market your excellent service and dedication with these insurance advertising postcards and remind clients why they should use YOU for all their insurance needs.
Insurance Advertising to Prospects
Never miss an opportunity to build your business and recruit new clients with insurance advertising to prospects. Brochures provide a handy way to inform new prospects and clients about your products and services. Check out some of the topics covered in prospecting brochures:
- Renters’ Insurance Brochures – Educate future renting clients on why renters’ insurance could be important for them – such as for coping with unforeseen situations like damaging weather, accidents, and robberies.
- Health Insurance Brochures – Let them know they can come to you for help in determining what type of insurance will fit their lifestyle and keep them healthy.
- Auto Insurance Options Brochures – Cover every question a potential client could need answered and provide money saving tips at the same time.
Insurance Advertising to Referral Sources
Another great way to use insurance advertising is to request referrals, either from professional referral sources or current clients. Top professionals state that 54 percent of their business comes from their professional referral sources and the Word Of Mouth Marketing Association states that 60 percent of consumers share product information with family and friends, so do not be afraid to ask for those referrals. Encourage referrals today with these effective insurance advertising pieces:
- 7 Steps to Success Insurance Postcards – Help your professional referral resources climb the financial ladder with you with these informative, educational insurance advertising tools. Choose from a wide variety of topics, such as: “Improve your Website”, “Improve your Business Plan” and “Improve your Marketing Materials”, among others.
- Referral Request Postcards – Encourage referrals from current clients by letting them know how much you appreciate their business as well as their referrals. If you do receive a referral, make sure to show your gratitude by sending them a personal thank you greeting card to say thank you for the compliment and for thinking of you.
Finding Insurance Advertising
In Touch Today offers the insurance advertising products listed above, along with many other marketing products and services. We also provide educational materials, such as educational insurance webinars, special reports and business building articles, to help you make the most of your insurance advertising.
Start growing your past client, prospect, and professional referral source business today by getting a FREE catalog and samples of these effective insurance advertising products!