Products Available During Greeting Card Holiday Sales
For the most part, only holiday products are discounted during greeting card holiday sales. Other marketing pieces, such as postcards, brochures or newsletters, may be promoted during other times of the year and are typically not included in these types of sales. However, there is a wide variety of holiday greeting cards that are included in greeting card holiday sales:
- Happy Thanksgiving – stand out from the holiday crowd and get a head-start on the season by wishing your contacts a happy Thanksgiving
- Happy Holidays / Season’s Greetings – send warm holiday greetings to your clients, prospects and referral partners to let them know you appreciate them
- Happy New Year – start the year off right by wishing those on your mailing list a happy and prosperous New Year
- Calendar Greeting Cards – meant to be kept year round, these calendar greeting cards are printed in full color and are perfect for placing on a desk or on a refrigerator door
- Executive Foil Greeting Cards – larger in size, these cards are perfect for corporate mailings and provide just enough splash of color and holiday cheer
Not interested in sending greeting cards? Also available, though typically not on sale, are holiday postcards that include similar messages in a condensed format. Postcards offer a less expensive alternative to holiday greeting cards, although they don’t provide the same personal touch that traditional greeting cards do.
Personalize Your Greeting Card Holiday Sale Purchases
The purpose of products sold during greeting card holiday sales is to send a thoughtful holiday message to friends, family, clients and prospects. You want to avoid too much marketing or sales-type information, and instead should focus on the relationship you are developing with each contact. To this end, try to avoid including a business card or corporate slogans or taglines. For business contacts, a simple logo with your signature printed above it will do the trick.
The calendar greeting cards mentioned above are unique, and are printed in full color with your photo and logo included. These are designed to be used throughout the year, and therefore were designed to include more business information for future reference.
Take Advantage of Greeting Card Holiday Sales
Greeting card holiday sales provide you with the perfect opportunity to get your holiday card shopping done early. Cards are typically discounted 10%, which can add up to substantial savings if you decide to mail to your entire list, or if you want to send multiple seasonal messages, such as Happy Thanksgiving and Happy New Year.
Mailing holiday cards works: each $1 spent on direct mail yields on average a return on investment of $11.65. Even better, according to the Direct Marketing Association Static Fact Book larger envelopes have a 35.3% read rate, comparable to catalogs and flyers. Holiday greeting cards are a wonderful way to contact your mailing list at a time of year when holiday cheer and festive sentiments are in the air.
Get Notified of Upcoming Greeting Card Holiday Sales!
Want to be the first to find out when these greeting card holiday sales are occurring? In Touch Today offers the holiday greeting cards you are looking for, and typically has a greeting card holiday sale in the month of August. To be notified of this and other discounts, be sure to request your FREE catalog and samples of printed products using the form below. In giving us your information, you will receive not only these materials, but also:
- Email notifications of any product sales or specials (including our annual greeting card holiday sale)
- Marketing tips and advice on using mailings for client retention, prospecting, and referral sources
- Online webinars and special reports to help you grow your business
Prepare for the holidays today by requesting your FREE catalog and samples now!
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