This is the best time of your career.

“Yeah, right,” you say. “Best time of my career. What are you crazy?”

Not crazy – realistic. You have an opportunity in this down-turned market. We all do. The opportunity is to pause, to reflect; and to become remarkable.

At In Touch Today we depend solely on the home buying and financing industry. 95% of our clients are lenders or Realtors. Like everyone else, we were hit hard. The first thing we did, of course, was tighten our belt. Staying in business was job one, of course. But once that was done, we sat back, and thought…

How could we become remarkable?

We wanted to weather the storm, but more importantly we wanted to get into the heads of our clients and figure out how we could be better at what we did. A funny thing happened on the way to that discovery… we fell more in love with what we do.

(And I may be wrong, but I think loving what you do is the first step to becoming remarkable.)

We asked our clients, “What do you want? What do you think? Who do you want us to be?”

And we got back a lot of great feedback. Many of our clients love us (which probably has something to do with our loving what we do… or maybe it is the other way around?) We also got some great suggestions.

So we are making some changes. (I really hope it helps make us remarkable.) We are:

• Building an awesome new online technology so you can view and/or manage your database online
• Creating an online designer so you can create custom products yourself
• Automating ordering to be able to eliminate minimum quantities required (for postcards and newsletters)

And lest this sound like we are all about automating and becoming less service-oriented, never fear… we are also:

• Offering more Marketing Assistant Services like creating flyers and personal brochures, updating your database, marketing coaching & consultations, sending birthday cards, closing gifts, etc.
• Expanding our educational services with Marketing Coaching calls & podcasts
• Offering “one contact shopping” at In Touch Today – you can choose to work with one and only one person for all your marketing services

The fact is, everyone is remarkable. Some of us uncover it and some of us don’t. The current market is an opportunity to talk with your past clients, professional partners and co-workers. It is a time to brainstorm new ideas, set up systems and plans. It is a time to hone your skills. It is a time to become remarkable.

What are you doing to become remarkable?

You are either remarkable… or invisible. ~ Seth Godin